BOSS. MA VIE.
Runway Edition Campaign
This is a campaign that we helped create for one of BOSS Fragrances Limited edition fragrances called the 'Runway Edition'.
Based on the unique silhouetted drawings of Boss Womenswear Artistic Director Jason Wu's debut collection, which appeared on the actual bottles, we decided to bring each of these elegantly sketched characters to life in an animated TVC that introduced the three different personalities and lifestyles that each fragrance represented.
To create an animation that was worthy of bringing Jason Wu's vision to life, we enlisted the help of EMMY-winning director Steve Fuller, famous for his iconic introductory animation for the global TV series ‘Mad Men’.
And the finished result can be seen below...
TVC directed by - Steve Fuller
Music composed by - Jaime Farnell Warren
BOSS. MA VIE.
Print, In-store, & Gift with Purchase.
To accompany that TVC, we created the artwork for all print and in-store assets. We also helped develop the in-store displays for all of the A-list stores. The idea was to create a full 'Runway' experience for each customer visiting the store, by introducing an actual fashion catwalk directly through the middle of the display – complete with life-sized cutouts of the three illustrated protagonists.
"Gifts with Purchase" form an important part of all Fragrance sales, so we developed a range of different branded products that not only looked great, but the target audience would actually find useful.
