All you want for Christmas
The brief for this project was to simply encourage more people to head to Perth's city centre to do their Christmas shopping and also educate them on the various retailers and festive entertainment that the City of Perth had to offer.
With so much available to the Perth public, we realised that we had to create a campaign that gave an all encompassing view of what visitors to the city could experience.
To inform the public that Perth could cater for all their Christmas Shopping requirements, we worked alongside the creative agency 303 Mullen Lowe, to create a campaign concept called "All you want for Christmas".
To capture all that was on offer – both during the day and night, the main creative featured a festive 360º view of the city over 24 days.
This concept was then cleverly utilised, and adapted, for each individual type of media – from a spinning TVC to a rotating digital media showcase.
Outdoors in the City of Perth
A large part of the brief was to increase foot-fall in city – so we started by positioning our outdoor activity literally under the feet of the city's visitors.
We also created a series of Branded Banners that stood-out by elegantly waving in the City of Perth's summer breeze.
