ELICITE Wines
Online series
Elicite wines – a start-up online wine retailer asked us to produce all of their creative content.
Billed as "your personal online sommelier, Elicite aimed to demystify the world of fine wine to the consumer. So we created an online documentary series for wine-enthusiasts of all levels.
The four levels of expertise included Beginner, Explorer, Connoisseur and Expert – with each series consisting of six episodes.
In order to have a greater connection with the target audience, and to show that anyone can become a wine expert, we recruited three influencers, all from different backgrounds, but all whom shared a love of wine.
We then sent them to France to learn more about wines from the Champagne, Burgundy and Bordeaux regions. It is here that we documented their education of the wine making processes, the discovery of vineyards, and interviewing the people that actually make the wine.
Ripe content
As well as making an entire online series, we were also asked to create a library of assets that could be used for Elicite's social media content and their website.
So we sent a photographer along with our film crew and they documented the whole experience in a series of stunning imagery that really captured the ambience of each vineyard that we visited and the wonderful personalities of the people that we collaborated with.
