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McGLINN the Label

With our creative background being in fashion, we were delighted to work with the new Perth-based sustainable fashion brand 'McGLINN'.

 

Working closely with the brand's owner, we developed their brand strategy, published a Brand Book and with the help of one of Perth's best photographers (Luke Carter Wilton), we created a whole new library of beautiful imagery that could then be used across all content and social channels.

Photography - Luke Carter Wilton

Styling - Madison McGlinn

Social Fashion

We were also asked to create the brands Social Media content.

 

We started by evaluating the brands current content and looking at what has worked, what hasn't, and what was missing.

After identifying these key points, we then proceeded to create a series of social posts that were informative, creative, conveyed the brands core values, and most importantly showcased the various pieces available.

A Fashionable Influence

Before we created the social content, we started by developing the brands social media strategy. 

 

A large part of this involved carefully identifying and recruiting various social media Fashion Influencers that we felt were the 'perfect fit' for the brand.

 

The result – Informative social posts that raised brand awareness and gained thousands of views and interactions.

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