The Branding Reveal Film
We had the pleasure of working on this exciting brief from gold mining company 'Ten Sixty Four Gold', where they asked us to create a new teaser film to announce the launch of their new branding.
What intrigued and delighted us, was Ten Sixty Four's approach and their desire to disrupt the mining industry and break away from "the norm' by creating marketing collateral that is unexpected and different.
Created in CGI, the idea of the film is to raise the anticipation of what is to come, starting with a mould in the shape of the new logo, the molten gold begins to flow and find it's way around the various alleyways. As the mould begins to fill, the molten gold begins to cool and then majestically turn into a solid gold version of the new logo.
The Website
Here we were briefed to create a new website that not only promoted the brand, but also showcased what the company is about and where its projects are based – whilst also really highlighting the brands core values and mission, most notably their impressive ESG efforts.
The UX Design was also one of our main areas of consideration.
After researching other mining companies websites, we soon realised that we needed to create a website that was not only easy to navigate in terms of delivering important information but also provided a memorable, and interactive, User Experience.
